On May 25, on the 2023 Baidu Mobile Ecosystem Conference, Baidu unveiled beta options resembling “AI Partner” and “AI BOT”, and showcased its beta product NEW APP. As the 618 Shopping Festival approaches, Baidu concurrently launched its new sensible e-commerce model “Baidu Preferred”, releasing a sequence of modern applied sciences and clever service provider operation schemes together with an AI procuring information assistant, an e-commerce AI anchor manufacturing platform, and a service provider operation functionality mannequin.
He Junjie, Senior Vice President of Baidu Group and General Manager of the Mobile Ecosystem Business Group (MEG), said that giant language fashions like Wenxin Yiyi and ChatGPT are aimed toward making AI “bigger”. This restructuring of the cellular ecosystem is devoted to creating AI “smaller”, extra particular, and accessible to everybody.
The beta product NEW APP focuses on unique “models”, with 450,000 customers utilizing the AIGC creation instrument.
Xiao Yang, Vice President of Baidu Group and Head of the Search Platform, proposed a twin functionality based mostly on “semantic search technology + large language model” and revealed that options like “AI Partner” and “AI BOT” are at the moment in beta.
According to studies, the “AI Partner” can obtain clever dialog and multi-round interplay, lowering consumer enter expression thresholds and prices. In phrases of breaking via data boundaries, AI BOT permits creators, retailers, establishments, manufacturers, and different content material and service suppliers to create digital AI avatars.In the previous 12 months, Baidu APP’s month-to-month lively customers reached 657 million.
Li Xiaowan, General Manager of Baidu Information Distribution Platform, stated that Baidu APP will launch the clever homepage mode “One Person, One World” this 12 months. Users can select the default homepage, giant image homepage, video homepage, novel homepage, and many others., based on their preferences and habits, to fulfill extra various personalised wants.
At the identical time, she additionally showcased the beta product NEW APP for the primary time. The core utilization state of affairs of the product is dialogue – asking questions, chatting, sending instructions, and many others. Users can designate totally different “personas” as private assistants to know customers’ preferences and wants, have dialogues at any time, and present efficient strategies and deal with affairs of all sizes. In addition, Baidu‘s enter technique has additionally arrange an AI “high EQ communication assistant” to provide excessive EQ chat strategies based mostly on totally different social situations.
At the 2022 Conference, Baidu launched the “Creator AI Assistant Group”. To date, 450,000 creators have used it, producing greater than 7 million items of content material, with a complete distribution quantity exceeding 20 billion.
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At this 12 months’s convention, Song Jian, Deputy General Manager of the Content Ecosystem Platform of Baidu Mobile Ecosystem Business Group, launched the newly upgraded Baidu Content Ecosystem AIGC creation instrument. AI Notes, AI Film, AI Drawing, AI BOT and different options might be open to creators for beta testing.
Plans to Support 100,000 Creators with Over 30 Billion Yuan in Revenue, and Launch the E-commerce Brand “Baidu Preferred”
He Junjie believes that the brand new site visitors entrances, new interplay strategies, and new productiveness led to by the AI revolution will deliver new monetization channels to creators and ecosystem companions.
According to studies, to this point, greater than 6 million creators have created and shared on Baidu, and the dimensions of creators’ various earnings has elevated by 397% year-on-year.
At this convention, Baidu Home was upgraded to “Baidu AI Creation andOperation Platform” to assist creators break via in a number of dimensions resembling AI effectivity enchancment, content material distribution, various monetization, and affect constructing. At the identical time, Baidu launched the “AI Co-creation Plan”, planning to help 100,000 creators with a income exceeding 30 billion yuan.
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“In the future, whoever has the best way to communicate with customers will own these customers,” He Junjie identified. Some establishments predict that by 2022, 2% of huge organizations’ advertising data might be generated by AI, and this determine will rise to 30% by 2025. It is reported that since 2014, Baidu has been experimenting with “AIGC text creativity”. To date, the time spent on a single inventive concept has been diminished from half-hour to 4 minutes, and AI-assisted textual content creativity produces 1.4 billion items per day. Nearly 70% of corporations use this function, and practically one third of inventive shows contain AIGC.
Ping Xiaoli, Vice President of Baidu and General Manager of Baidu E-commerce, said that the event of synthetic intelligence will inevitably deliver new prospects to each the availability and demand ends of the e-commerce business. She introduced that Baidu concurrently launched the brand new sensible e-commerce model “Baidu Preferred”, releasing a sequence of modern applied sciences and sensible service provider operation schemes together with an AI procuring information assistant, an e-commerce AI anchor manufacturing platform, a service provider operation functionality mannequin, a service provider development system, and an clever operation platform.
Ping Xiaoli additionally introduced Baidu‘s Super E-commerce Ecosystem Plan, which is able to assist 1000 merchandise with GMV of tens of hundreds of thousands, 100 retailers with annual gross sales of over 100 million, and 15 service companions with GMV over 100 million, to attain better enterprise alternatives with Baidu E-commerce.
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